A strong product starts with a point of view: what matters, who it serves, and why it deserves to exist.
My work spans UX/UI, product strategy, and digital transformation, all guided by one principle: every decision should strengthen the same product idea.
I connect business goals, product logic, and human needs, then carry that clarity through every flow, interaction, and detail.
The result is an experience that feels inevitable—useful for people, purposeful for the business, and built so every piece works together.
A strong product starts with a point of view: what matters, who it serves, and why it deserves to exist.
My work spans UX/UI, product strategy, and digital transformation, all guided by one principle: every decision should strengthen the same product idea. I connect business goals, product logic, and human needs, then carry that clarity through every flow, interaction, and detail.
The result is an experience that feels inevitable—useful for people, purposeful for the business, and built so every piece works together.
Role: UX/UI Design, Product Manager
An end-to-end automotive platform connecting the customer website, ERP and CMS. Product and UX/UI Design unified vehicle management, content and daily operations into one scalable ecosystem.
Role: UI Designer
An omnichannel customer service platform centralizing multi-agent conversations. Rebranding and UX/UI redesign simplified agent management, reporting and operational visibility across one responsive experience.
Role: UX/UI Lead, Product Manager
A loyalty platform turning positive payment habits into points, rewards and benefits. Product and UX/UI Design connected discounts, redemptions, raffles and ongoing engagement in one digital ecosystem.
Role: UX/UI Design, Product Manager
An end-to-end automotive platform connecting the customer website, ERP and CMS. Product and UX/UI Design unified vehicle management, content and daily operations into one scalable ecosystem.
Role: UI Designer
An omnichannel customer service platform centralizing multi-agent conversations. Rebranding and UX/UI redesign simplified agent management, reporting and operational visibility across one responsive experience.
Role: UX/UI Lead, Product Manager
A loyalty platform turning positive payment habits into points, rewards and benefits. Product and UX/UI Design connected discounts, redemptions, raffles and ongoing engagement in one digital ecosystem.
Role: UX/UI Designer, Product Manager
A digital healthcare platform streamlining patient admission and operations. Product and UX/UI Design connected web check-in, queue management and internal workflows into one clearer experience.
Role: UX/UI Lead, Product Manager
A full website redesign focused on usability, clearer product access and personalized content. UX/UI and product work integrated PQR tools and a CMS for blogs, banners and dynamic content.
Role: UX/UI Designer, Product Manager
An after-sales platform managing service orders from intake through repair and resolution. UX/UI and Product Management connected technicians, drivers, workshops, inventory and reporting into one operational workflow.
Role: UX/UI Design, Product Manager
An end-to-end automotive platform connecting the customer website, ERP and CMS. Product and UX/UI Design unified vehicle management, content and daily operations into one scalable ecosystem.
Role: UI Designer
An omnichannel customer service platform centralizing multi-agent conversations. Rebranding and UX/UI redesign simplified agent management, reporting and operational visibility across one responsive experience.
Role: UX/UI Lead, Product Manager
A loyalty platform turning positive payment habits into points, rewards and benefits. Product and UX/UI Design connected discounts, redemptions, raffles and ongoing engagement in one digital ecosystem.
Role: UX/UI Designer, Product Manager
A digital healthcare platform streamlining patient admission and operations. Product and UX/UI Design connected web check-in, queue management and internal workflows into one clearer experience.
Role: UX/UI Lead, Product Manager
A full website redesign focused on usability, clearer product access and personalized content. UX/UI and product work integrated PQR tools and a CMS for blogs, banners and dynamic content.
Role: UX/UI Designer, Product Manager
An after-sales platform managing service orders from intake through repair and resolution. UX/UI and Product Management connected technicians, drivers, workshops, inventory and reporting into one operational workflow.
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The roles changed—from visual and interface design to product and digital transformation—but the pattern stayed consistent: understand the problem, connect people and systems, and turn complexity into better experiences and more useful products.
Led the definition and prioritization of digital initiatives across patient experience, operations and data, coordinating product, UX, technology and business teams from strategy and roadmaps through delivery and measurement.
2025 - 2026
Shaped the digital ecosystem behind vehicle sales and financing, from the corporate ERP and credit platform to acquisition funnels and customer journeys, aligning design, business and development around a shared product vision.
2023 - 2024
Led the definition and evolution of digital products across lending, loyalty and internal operations, combining customer journeys, process digitization and product requirements to improve commercial and service experiences.
2020 - 2023
Designed digital experiences, design systems and reusable interface components for financial and self-service platforms, turning functional requirements into clearer, more consistent and easier-to-use digital products.
2018 - 2019
Built my foundation in visual design, coordinating creative work and translating business needs into clear visual systems and communication pieces while learning how consistency, structure and craft shape stronger experiences.
2014 - 2018
